Have a you ever had a conversation with someone that looks and smells fantastic but is far from appealing when they start talking? It’s likely you have but that’s just life, not everyone’s on the same wavelength.
When it comes to copy you’ve got to know your audience, appreciate why you have a relationship, the value of that relationship to them and how you can encourage them to react towards your preferred outcome. If you can crack that your website will undoubtedly affect your bottom line … in a good way!
It takes a certain skill, writing appealingly for your customers whilst writing effectively for the search engines, but that’s the name of the game and very often where the e-commerce battle is won and lost.
So why not think about letting us add a fresh splash to your online copy, we could make the difference.